Published Aug 4, 2020

How to price your product to scale, w/ClassPass's Payal Kadakia

Payal Kadakia, founder of ClassPass, shares her transformative journey in evolving a simple fitness idea into a scalable subscription service, underlining the critical roles of pricing strategy and business model adaptation amid rapid market disruption.

Episode Highlights

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Episode Highlights

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Dexa/Masters of Scale

How to price your product to scale, w/ClassPass's Payal Kadakia

Topics covered

Popular Clips

Dance and Disruption

Sprinting to Success

Fitness Passport Innovation

The Big Pivot

Balancing Mission and Money

Subscription Transformation

Fitness for Dabbler

Pricing Dilemmas

Pricing Challenges

The Summer of Buttons

Visionary Reckoning

Pricing Dilemmas

Scaling Virtuous Behavior

Pricing and Profitability

Episode Highlights

The Role of Vision

Pricing Strategies

Market Disruption

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How to price your product to scale, w/ClassPass's Payal Kadakia

Topics covered

Popular Clips

Episode Highlights

The Role of VisionPayal Kadakia Pujji, founder of ClassPass, shares her journey from a simple idea to a scalable fitness subscription service. Her story highlights the challenges of pricing innovation and the importance of evolving a business model to meet user needs.

The Role of Vision

Pricing StrategiesPayal Kadakia Pujji shares her journey of navigating the complex world of pricing for ClassPass. She discusses the strategic shifts and challenges faced in aligning the business model with the company's mission to inspire fitness as a lifestyle.

Pricing Strategies

Market DisruptionClassPass navigated a competitive landscape by rapidly expanding and innovating with its "passport" model. Payal Kadakia Pujji faced scaling challenges, ultimately pivoting to a subscription model to ensure sustainable growth and strong studio partnerships.

Market Disruption

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