Pricing Challenges
Payal discusses the tough realities of adjusting pricing at Classpass, highlighting the struggle to balance affordability for users with the need for sustainability. As prices rose, customer reactions varied from outrage to discontent, revealing the emotional connection consumers have with subscription services. The conversation touches on the broader implications of pricing strategies in rapidly evolving industries, where initial models may not hold up over time.In this clip
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Masters of Scale
How to price your product to scale, w/ClassPass's Payal Kadakia
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