Fitness Passport Innovation
The journey to attract fitness enthusiasts led to a groundbreaking idea: bundling free classes into a single product called a passport. This innovative approach not only increased user engagement but also highlighted the potential for a subscription model, as users expressed a strong desire to revisit their favorite studios. The experiment proved that understanding customer behavior and preferences can pave the way for sustainable growth.In this clip
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Masters of Scale
How to price your product to scale, w/ClassPass's Payal Kadakia
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