Pricing Dilemmas
Users often feel a strong sense of commitment to initial pricing, and any changes can feel like a betrayal. Experimenting with pricing models, like unlimited access for a flat fee, can reveal valuable insights into customer behavior. However, such moves can also ignite competition, leading to unforeseen challenges in the market.In this clip
From this podcast
Masters of Scale
How to price your product to scale, w/ClassPass's Payal Kadakia
Related Questions
Should we be looking to offer full enterprises and six-figure sales at a higher price per user with additional services, such as dedicated account managers and product request priority, or a lower price per user with just a small degree of extra service, such as double the number of training sessions, in the context of the episodes Fireside Chat with Sean Duffy, from Open Source to SaaS Company | Henric Trotzig | Beyond Coding #186, and the clip Pricing Strategies Unveiled from the episode 20VC: Lessons Learnt From Marc Benioff & Selling To Salesforce For $2.7bn, What Product Market Fit Really Looks Like & Why Pricing Is Startup's Biggest Problem with Scott Dorsey, Managing Partner @ HighAlpha?
Can adjusting prices increase profits in the context of the episode 20VC: Hubspot Co-Founder Dharmesh Shah on The 3 Risks All Startups Face, Angel Investing Rules; No Founder Meetings and No Due Diligence, SMB vs Enterprise; Lessons on Pricing, Distribution and Why You Should Resist Going Enterprise and the clip Pricing Strategy Insights?
In the episode 20VC: Lessons Learnt From Marc Benioff & Selling To Salesforce For $2.7bn, What Product Market Fit Really Looks Like & Why Pricing Is Startup's Biggest Problem with Scott Dorsey, Managing Partner @ HighAlpha, should we be looking to offer full enterprises and six-figure sales higher service at a higher price per user, such as dedicated account managers and product request priority, or a lower price per user with just a small degree of extra service, such as double the number of training sessions?