Pricing Dilemmas
Users often feel a strong sense of commitment to initial pricing, and any changes can feel like a betrayal. Experimenting with pricing models, like unlimited access for a flat fee, can reveal valuable insights into customer behavior. However, such moves can also ignite competition, leading to unforeseen challenges in the market.In this clip
From this podcast
Masters of Scale
How to price your product to scale, w/ClassPass's Payal Kadakia
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