Scaling Virtuous Behavior
Scale entrepreneurs seek to change human behavior by promoting virtuous actions, which are often more challenging than appealing to vices. Payal faced the dual challenge of encouraging users to adopt a fitness lifestyle while also ensuring studio owners saw value in their partnership. Ultimately, she had to decide whether to stick with a traditional 30-day passport model or pivot to a more flexible approach that embraced user variety, despite the risks involved.In this clip
From this podcast
Masters of Scale
How to price your product to scale, w/ClassPass's Payal Kadakia
Related Questions
How do startup founders think, as discussed in episode 207: Reid Hoffman | Mastering Your Scale for the Unexpected Part One and the clip Passion vs. Reality, as well as in The Mark Zuckerberg Interview and the clip Startup Flexibility?
How do startup founders think, as discussed in the episode 207: Reid Hoffman | Mastering Your Scale for the Unexpected Part One and the clip Passion vs. Reality, as well as in The Mark Zuckerberg Interview and the clip Startup Flexibility?
How do startup founders think, as discussed in the episode 207: Reid Hoffman | Mastering Your Scale for the Unexpected Part One and the clip Passion vs. Reality, as well as in The Mark Zuckerberg Interview and the clip Startup Flexibility?