Embracing New Opportunities
Will faced a pivotal decision when Apple approached him about using a Black Eyed Peas song for their iTunes launch. Despite the lack of immediate financial gain, his passion for the brand and the potential of the partnership led him to say yes. This choice not only unveiled the iTunes store but also opened doors for future collaborations, highlighting the evolving relationship between music and technology.In this clip
From this podcast
Masters of Scale
Make it epic, w/will.i.am
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