Pledge for Change
Aurora shares the inspiring journey behind the 15% pledge, a movement born from a simple Instagram post that holds major retailers accountable for supporting Black-owned businesses. As she navigates the challenges of entrepreneurship during the pandemic, her story highlights the power of turning good intentions into meaningful action. With creativity and data-driven strategies, Aurora demonstrates how small efforts can lead to significant change in the business landscape.In this clip
From this podcast
Masters of Scale
Rapid Response: How to turn intentions into action, w/Aurora James, founder of the 15 Percent Pledge
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