Published Nov 18, 2021

Rapid Response: How to turn intentions into action, w/Aurora James, founder of the 15 Percent Pledge

Aurora James, the visionary behind the 15% Pledge, shares how she transformed a social media post into a $10 billion movement supporting Black-owned businesses, illustrating the power of advocacy and adaptability in entrepreneurship.

Episode Highlights

Topics covered

Episode Highlights

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Dexa/Masters of Scale

Rapid Response: How to turn intentions into action, w/Aurora James, founder of the 15 Percent Pledge

Topics covered

Popular Clips

Community and Commitment

Economic Justice Pledge

Pivoting Through Crisis

Supporting Black Entrepreneurs

Critical Conversations

Artisan Empowerment

15% Pledge Impact

Pledges to Action

Pledge for Change

Pledge for Change

Resilient Entrepreneurship

Measuring Impact Progress

Restructuring Retail Equity

Episode Highlights

15% Pledge

Empowering Entrepreneurs

Entrepreneurial Challenges

Related Episodes

Rapid Response: Your company is a citizen – it can act like one, w/Baratunde Thurston

Rapid Response: How business can engage against racism, w/Shellye Archambeau (MetricStream, Nordstrom, Verizon)

Rapid Response: First, be human – Thoughts on the crisis from Reid Hoffman

Rapid Response: Why business must be a force for good, w/former American Express CEO Ken Chenault

Rapid Response: Fast pivots for changing needs w/DonorsChoose Charles Best

Rapid Response: Turning tears to action, w/Planned Parenthood’s Alexis McGill Johnson

Rapid Response: How to lead for enduring impact w/ Spelman’s Dr. Mary Schmidt Campbell

Rapid Response: Why take on a turnaround, w/Magic Leap’s Peggy Johnson

Rapid Response: Why business must be a force for good, w/former American Express CEO Ken Chenault

Rapid Response: Holding business accountable from Meta to McDonald’s, w/Color of Change’s Rashad Robinson

Rapid Response: How flexibility creates momentum, w/Crate & Barrel CEO Janet Hayes

Rapid Response: "Be confident enough to show your vulnerability," w/Ken Frazier (Merck/General Catalyst)

Rapid Response: How Chief became a phenomenon, w/CEO Carolyn Childers

Rapid Response: Transforming an idea into a movement overnight, w/Black Women For Black Lives co-founder Tokunbo Koiki

Rapid Response: The business of democracy, w/Leadership Now's Daniella Ballou-Aares

Rapid Response: How to turn intentions into action, w/Aurora James, founder of the 15 Percent Pledge

Topics covered

Popular Clips

Episode Highlights

15% PledgeAurora James, founder of the 15% Pledge, transformed a simple Instagram post into a powerful movement advocating for Black-owned businesses. Her initiative has redirected over $10 billion to these businesses, demonstrating the impact of turning intentions into action.

15% Pledge

Empowering EntrepreneursAurora James's 15 Percent Pledge initiative is transforming retail by advocating for Black-owned businesses to occupy 15% of retail shelf space. Her efforts have unlocked $10 billion in revenue, showcasing the power of dedicated advocacy and strategic partnerships.

Empowering Entrepreneurs

Entrepreneurial ChallengesAurora James discusses how her business, Brother Vellies, navigated the pandemic by pivoting to new models and maintaining community support. She highlights the importance of commitment to her original mission while adapting to challenges.

Entrepreneurial Challenges

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