Measuring Impact Progress
Aurora emphasizes the importance of data in tracking the impact of initiatives aimed at supporting Black-owned businesses. She advocates for transparency and accountability from retailers, urging them to commit genuinely to the cause rather than just offering superficial promises. Despite the challenges ahead, her optimistic outlook highlights the significance of recognizing progress made along the journey.In this clip
From this podcast
Masters of Scale
Rapid Response: How to turn intentions into action, w/Aurora James, founder of the 15 Percent Pledge
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