15% Pledge Impact
Aurora shares her powerful journey from receiving calls for guidance during a time of social upheaval to launching the 15% pledge initiative. She emphasizes the need for companies to go beyond monetary donations and actively support Black-owned businesses by committing shelf space. Her efforts have led to significant corporate partnerships, resulting in over $10 billion redirected to empower the Black community.In this clip
From this podcast
Masters of Scale
Rapid Response: How to turn intentions into action, w/Aurora James, founder of the 15 Percent Pledge
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