Pivoting Through Crisis
During the pandemic, Aurora faced the challenge of a drastically changing market, shifting from selling shoes to creating a subscription service for artisan-made home goods. By repurposing resources and focusing on community support, she not only sustained her business but also empowered artisan groups, showcasing resilience in a time of uncertainty. The initiative highlights the importance of adaptability and collaboration in overcoming adversity.In this clip
From this podcast
Masters of Scale
Rapid Response: How to turn intentions into action, w/Aurora James, founder of the 15 Percent Pledge
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