Learning from Crystal Pepsi
David shares his experience launching Crystal Pepsi during a challenging time for the soft drink industry. By identifying market trends and engaging with consumers, he developed a groundbreaking product that captured national attention, even making headlines on evening news. This story highlights the importance of innovation and understanding consumer preferences in driving business growth.In this clip
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Masters of Scale
From Crystal Pepsi to Cool Ranch Doritos: Lessons from David Novak
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