Published Sep 12, 2024
From Crystal Pepsi to Cool Ranch Doritos: Lessons from David Novak
David Novak, co-founder of Yum! Brands, delves into the art of product innovation with reflections on Crystal Pepsi and Cool Ranch Doritos, while uncovering leadership lessons that blend personal conviction with professional prowess, including navigating grief and balancing innovation risks for successful market execution.

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