Innovative Flavor Discovery
Discover how a simple grocery store visit sparked the creation of Cool Ranch Doritos. By observing popular trends in the salad dressing aisle, a team found inspiration that led to one of the most successful snack innovations. This story highlights the power of pattern thinking and the importance of looking beyond traditional categories to fuel creativity and drive success.In this clip
From this podcast
Masters of Scale
From Crystal Pepsi to Cool Ranch Doritos: Lessons from David Novak
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