Fitness Class Innovation
The journey to get users into fitness classes led to the discovery of a powerful marketing strategy: offering free trials. By bundling free classes into a single package called a passport, users were not only drawn in but also showed a strong desire for a subscription model, indicating a successful conversion path. This innovative approach turned freebie seekers into loyal customers, highlighting the importance of understanding user behavior and preferences.In this clip
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Masters of Scale
How to price your product to scale, w/ClassPass' Payal Kadakia
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