Pricing Dilemmas
Classpass faced the challenge of balancing an unlimited subscription model with varying user engagement. While some users took full advantage of the offer, others found it too costly, leading to a critical need for data-driven pricing strategies. Payal navigated the complexities of pricing adjustments, experimenting with different bundles to find a sustainable solution that could cater to diverse user behaviors.In this clip
From this podcast
Masters of Scale
How to price your product to scale, w/ClassPass' Payal Kadakia
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