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Published Apr 20, 2020

Rapid Response: Target’s Brian Cornell: “I want to see retail survive this”

Target CEO Brian Cornell shares insights on navigating the pandemic's challenges through effective supply chain management, emphasizing the resilience and adaptability of retail while prioritizing safety and leadership rooted in empathy and agility.
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  • Service Focus

    Target's commitment to staying open during the pandemic highlights its dedication to serving communities. , CEO of Target, emphasizes the importance of adapting to the rapidly changing environment by prioritizing the health and safety of both employees and customers. He notes that decisions are made daily, guided by the company's purpose of bringing joy to families.

    We can't take care of guests if we don't take care of our team first.

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    This approach has led to significant investments in employee pay and benefits, as well as enhanced cleaning protocols and safety measures 1 2.

       

    Retail Role

    The retail industry plays a crucial role in the economy, especially during crises. underscores the resilience of supply chains and the essential nature of retail in providing necessary goods to consumers. Despite initial challenges like hoarding, Target has managed to keep shelves stocked by ensuring supply chains remain operational.

    We're not going to run out of food or essential items.

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    Cornell expresses gratitude towards the frontline workers who have been instrumental in maintaining operations and serving the community 3 4.

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