To be first to the future, be stubbornly nimble

Messaging

Communicating the benefits of human and machine collaboration is crucial for entrepreneurs. Reid Hoffman emphasizes that technology should be seen as a supporting character, enhancing human capabilities rather than replacing them. He advises framing the narrative to highlight how technology amplifies human potential, setting new benchmarks in the process 1. Bob Safian echoes this sentiment, noting that the true selling point is the improvement in the customer's life 2.

It's the value that's the key thing, that technology is only the supporting character.

--- Reid Hoffman

This approach helps in addressing fears of replacement and positions the product as a tool for better outcomes.

   

Pricing

Setting prices for disruptive technology involves strategic decisions about brand positioning. Reid Hoffman suggests that pricing should reflect the added value and improvements the product offers, potentially positioning it as a premium offering 3. He advises against letting others define your brand, emphasizing the importance of controlling the narrative around your product's value.

Don't allow others to frame your brand before you have.

--- Bob Safian

This strategic approach ensures that the pricing aligns with the perceived benefits and market positioning.