Remix: Scott Harrison & charity: water, 5 years later

Past Successes

Scott Harrison's innovative fundraising methods for charity: water have left a lasting impact. The birthday initiative, where individuals donate their birthdays to raise funds for clean water, became a signature campaign. This idea resonated with people of all ages, from teenagers to octogenarians, turning a day of personal celebration into a global act of generosity 1. Harrison recalls the creativity of supporters, like one individual who listened to Nickelback for a week to raise $30,000 2.

People started happily giving up their birthdays to support charity water.

--- Scott Harrison

These efforts highlight the power of personal stories and community-driven campaigns in fundraising.

   

Future Plans

To maintain donor engagement, Scott Harrison emphasizes the need for constant innovation in fundraising strategies. As the birthday initiative became commoditized, charity: water began exploring new ways to connect with donors. Harrison envisions a 7,000 square foot retail experience using cutting-edge technology like holograms and virtual reality to immerse people in the global water crisis 2.

Imagine stepping into a room and being able to walk for water in many different countries around the world.

--- Scott Harrison

These tech-driven experiences aim to attract new supporters and keep existing donors engaged by aligning with their values and interests.