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Published Jul 25, 2024

Asking questions that scale, with AG1’s Kat Cole

Join Jeff Berman as he interviews Kat Cole, CEO of Athletic Greens, to explore her dynamic career journey, leadership principles including the Hotshot Rule, and strategic insights on scaling businesses while fostering a culture of continuous improvement.
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  • Hotshot Rule

    Kat Cole's Hotshot Rule is a transformative leadership practice she has honed over 17 years. This weekly exercise involves envisioning a respected figure taking over her role and identifying one key improvement they would make, which she then acts on within 24 hours 1. This practice not only drives personal accountability but also fosters a culture of openness and vulnerability within her team 2.

    One of the most important things you can do is lead by example with self-reflection, critique, and action.

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    Cole's commitment to this rule has been instrumental in her leadership journey, encouraging her team to embrace honest feedback and continuous improvement.

       

    Feedback Culture

    Creating a feedback culture is essential for navigating growth challenges, as demonstrated by Cole's leadership at Athletic Greens. She emphasizes the importance of asking for and acting on feedback, which helps maintain quality and drive innovation 3. Her approach involves a framework of "ask, answer, act," fostering an environment where curiosity and humility lead to better decision-making 4.

    The ability to ask really strong questions is a superpower.

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    This culture of feedback and continuous improvement has been pivotal in scaling businesses and leading teams effectively.

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