Rapid Response: Rebooting global crisis response, w/ONE Campaign CEO Gayle Smith

Impact Strategies

Gayle Smith discusses the importance of adapting strategies for long-term impact in international development. She highlights the need to refresh creative approaches and political strategies to maintain effectiveness in a rapidly changing world. Smith emphasizes the significance of virtual engagement, noting that while fully virtual interactions can be exhausting, a hybrid approach can be beneficial.

Some virtual some of the time is probably a good thing that we should think more creatively about as we get out from under.

--- Gayle Smith

The ONE Campaign's focus on global health and economic recovery remains steadfast, even as they navigate multiple crises, including the pandemic and the Ukraine conflict 1 2.

   

Aid Values

The core values driving humanitarian aid are crucial in shaping international policies, as Gayle Smith explains. She stresses the importance of empathy and determination in addressing global challenges, urging a focus on human values. Smith believes that foreign aid is not just about national security or economic interests, but also about fundamental values and doing the right thing.

There's a line we use often, that where you're born shouldn't determine whether you live.

--- Gayle Smith

This perspective is vital as the world faces a global referendum on how to tackle crises affecting billions of people 3 4.