Rapid Response: Kickstart your users from passive to passionate, w/Kickstarter’s Everette Taylor

Digital Marketing

Kickstarter's new CEO, Everette Taylor, is revitalizing the platform by introducing digital marketing services. He aims to empower creators of all sizes, enabling them to reach new audiences, much like platforms such as Etsy. "You could be a kid from Iowa who doesn't really know anybody or has the biggest audience, but if you have an incredible product, you can use digital marketing services," he explains 1. This approach is part of Taylor's broader mission to make Kickstarter a repeatable success for both small and large creators, ensuring they return to the platform for future projects 2.

   

Pledge Management

Taylor is also focusing on improving Kickstarter's pledge management system to support creators and enhance user experience. Historically, creators had to manage logistics like shipping and taxes independently, but the new system aims to streamline these processes. "We're launching pledge management now that will help creators on the business side of things," Taylor states, highlighting the benefits for inexperienced entrepreneurs 1. This initiative is expected to create a better experience for backers and support the business side of crowdfunding.

   

Community Engagement

Increasing community engagement is pivotal for Kickstarter's growth under Taylor's leadership. He emphasizes the importance of transforming Kickstarter from an ephemeral destination to a platform with strong community ties. "Engagement over ephemeral destination is what I like to say," Taylor notes, aiming to boost retention by encouraging regular interaction with the platform 3. By fostering a passionate community, Taylor believes Kickstarter can sustain long-term growth and innovation 1.