Rapid Response: How to decarbonize your business, w/John Doerr, partner at Kleiner Perkins

Corporate Action

Corporate giants like Walmart and Amazon are leading the charge in decarbonization efforts. John Doerr emphasizes that 70% of global emissions stem from business activities, making corporate commitments crucial. Walmart aims for net zero by 2040, influencing its vast supply chain, while Amazon's Climate Pledge has rallied hundreds of companies to follow suit 1. These efforts are not mere greenwashing; they represent a significant mobilization akin to World War II's industrial shift 1.

We need a similar mobilization of all of the activity, all of the manufacturing, all of the consumption on the planet. A total system change to realize this new clean economy.

--- John Doerr

Transparency in emissions is also vital. Bob Safian2.

   

Economic Potential

The transition to a clean energy economy presents massive economic opportunities. John Doerr highlights that decarbonizing industries like oil and gas can lead to significant market growth, citing the example of Oersted's shift from offshore drilling to wind energy 3. The market for electric vehicle batteries alone is projected to reach $400 billion annually for the next 20 years 3.

The estimated size of the market for batteries for electric vehicles is $400 billion per year. For the next 20 years.

--- John Doerr

Labeling emissions on products and services will also shift consumer behavior and close the green premium, making sustainable choices more accessible 4.