Influencers in Decline
The conversation dives into the decline of traditional influencers, highlighting a significant drop in engagement and effectiveness. The speakers express their frustration with the misinformation prevalent in the fitness industry, emphasizing their mission to provide honest, science-based advice rather than seeking influencer status. They reflect on their genuine intentions to fill a market need, contrasting their approach with that of typical influencers who prioritize attention over authenticity.In this clip
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