Disrupting Water Marketing
Mike shares his journey with Liquid Death, a brand that challenges the norms of the water industry through innovative marketing and sustainability efforts. The conversation highlights the stark contrast between plastic and aluminum, revealing that while only 3% of plastic bottles are recycled, aluminum cans boast a much higher rate. With a unique approach to branding, Liquid Death employs humor and shock value to promote environmental consciousness, making it a standout in the beverage market.In this clip
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Mind Pump Podcast
1025: Mike Cessario - Disrupting the Bottled Water Industry with Liquid Death
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