Elite Water Stigma
The conversation dives into the stigma surrounding high-end bottled water brands, highlighting how marketing has created an elitist perception. Justin shares his personal struggle with making healthier choices in social settings, feeling judged for opting out of alcohol. Mike points out how these brands have strategically positioned themselves to evoke a sense of superiority, setting the stage for a potential disruptor in the market.In this clip
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Mind Pump Podcast
1025: Mike Cessario - Disrupting the Bottled Water Industry with Liquid Death
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