Punk Rock Branding
Mike emphasizes the importance of building a cohesive team that shares a vision, particularly when navigating the challenges of creating a disruptive brand. He believes in maintaining a small, authentic feel for the brand, rejecting the conventional norms of big corporations. By making bold, unconventional choices, he aims to resonate with a punk rock ethos that appeals to consumers seeking genuine, craft products.In this clip
From this podcast
Mind Pump Podcast
1025: Mike Cessario - Disrupting the Bottled Water Industry with Liquid Death
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