Marketing Snack Science
The conversation dives into the intricate language used by food marketers, highlighting terms like "craveability" and "Moorishness." Insights reveal how products are engineered for maximum appeal, including the concept of the "bliss point," which defines the ideal sweetness level. As sugar infiltrates even unexpected items like bread and pasta sauce, our taste expectations shift, leading to a rebellion against the natural flavors found in healthier options.In this clip
From this podcast
Mind Pump Podcast
1557: How Food Is Engineered to Make You Addicted & Fat with Michael Moss
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