Break the Norms
Discover how the von Restorff effect reveals the power of rarity in memory recall, emphasizing the importance of breaking category norms in advertising. Explore the surprising statistic that 91% of digital ads are glanced at for less than a second, highlighting the need for creativity and differentiation in a crowded market. Embrace the challenge of identifying and disrupting traditional advertising motifs to capture attention effectively.In this clip
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Modern Wisdom
Psychology, Advertising & Human Behaviour | Richard Shotton | Modern Wisdom Podcast 163
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