Published Apr 27, 2020

Psychology, Advertising & Human Behaviour | Richard Shotton | Modern Wisdom Podcast 163

Behavioral scientist Richard Shotton reveals how behavioral science can shape marketing strategies, focusing on techniques like negative social proof and the peak-end rule to influence consumer behavior, and demonstrates the power of distinctiveness and simplicity in creating effective ads.

Episode Highlights

Topics covered

Episode Highlights

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Psychology, Advertising & Human Behaviour | Richard Shotton | Modern Wisdom Podcast 163

Topics covered

Popular Clips

Mood and Advertising

Virtue in Advertising

Break the Norms

The Psychology of Waiting

Breaking Social Norms

Behavioral Science Insights

Marketing Language Pitfalls

Risk and Safety

Ad Placement Insights

Trust in Advertising

Crafting Effective Advertisements

Pain Perception Insights

Creative Recall Techniques

The Generation Effect

Psychological Wins

Episode Highlights

Behavioral Science

Marketing Techniques

Consumer Behavior

Related Episodes

Some Very Important Effects In Advertising | Richard Shotton | Modern Wisdom Podcast 091

8 Fascinating Psychological Biases - Richard Shotton | Modern Wisdom Podcast 592

8 Psychology Hacks Behind The World’s Biggest Businesses - Richard Shotton | Modern Wisdom 626

RORY SUTHERLAND | Psychology In The World Of Advertising | Modern Wisdom Podcast 049

Hidden Psychology Of The World’s Best Advertising - Rory Sutherland (4K)

How Marketing Reshapes Our Brains | Prince Ghuman & Matt Johnson | Modern Wisdom Podcast 180

The Psychology Of Irrationality - Rory Sutherland | Modern Wisdom Podcast 255

The Psychology Of Transport - Rory Sutherland | Modern Wisdom Podcast 401

Shane Parrish - Mental Models, Good Decisions & Better Content | Modern Wisdom Podcast 334

14 Shocking Lessons About Human Nature - Gurwinder Bhogal | Modern Wisdom Podcast 602

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Why Is Thinking Clearly So Difficult? - Tim Harford | Modern Wisdom Podcast 548

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Psychology, Advertising & Human Behaviour | Richard Shotton | Modern Wisdom Podcast 163

Topics covered

Popular Clips

Episode Highlights

Behavioral ScienceRichard Shotton explores the application of behavioral science in influencing decision-making and consumer behavior. He shares insights on negative social proof, risk management, and the peak-end rule, illustrating how these concepts can drive positive change.

Behavioral Science

Marketing TechniquesRichard Shotton, a behavioral scientist, shares insights on crafting memorable advertisements by leveraging psychology. He discusses the importance of distinctiveness, language simplicity, and breaking norms to capture consumer attention.

Marketing Techniques

Consumer BehaviorRichard Shotton examines the nuances of pricing ethics, mood effects, and time perception in consumer behavior. He provides insights into how these factors influence brand trust, advertising effectiveness, and consumer decision-making.

Consumer Behavior

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