Virtue in Advertising
Richard discusses the shift in advertising towards genuine action rather than mere posturing, highlighting the importance of brands putting their money where their mouth is. He emphasizes the value of enlightened self-interest over superficial campaigns, suggesting that this change could lead to more meaningful consumer connections. Additionally, he hints at his upcoming projects, including a second book, while maintaining a light-hearted banter about future endeavors.In this clip
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Modern Wisdom
Psychology, Advertising & Human Behaviour | Richard Shotton | Modern Wisdom Podcast 163
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