Published Jun 6, 2020

How Marketing Reshapes Our Brains | Prince Ghuman & Matt Johnson | Modern Wisdom Podcast 180

Delve into the psychological underpinnings of marketing as Prince Ghuman and Matt Johnson unveil how anticipation, sensory manipulation, and decision-making biases shape consumer behavior and challenge our perception of autonomy, ultimately empowering consumers in an evolving market landscape.

Episode Highlights

Topics covered

Episode Highlights

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How Marketing Reshapes Our Brains | Prince Ghuman & Matt Johnson | Modern Wisdom Podcast 180

Topics covered

Popular Clips

Future of Marketing

Familiarity and Novelty

Expectation and Attention

Anticipation and Pleasure

The Illusion of Pleasure

Eating the Menu

Memory and Identity

Data Ownership Revolution

Neuromarketing Insights

Consumer Empowerment

Understanding Irrationality

Decision-Making Biases

The Nature of Memory

Marketing and Neuroscience

Engagement and Addiction

Episode Highlights

Pleasure and Anticipation

Neuroscience in Marketing

Consumer Empowerment

Decision-Making Biases

Related Episodes

Psychology, Advertising & Human Behaviour | Richard Shotton | Modern Wisdom Podcast 163

8 Psychology Hacks Behind The World’s Biggest Businesses - Richard Shotton | Modern Wisdom 626

How Does The Human Mind Work? - Paul Bloom | Modern Wisdom Podcast 608

8 Fascinating Psychological Biases - Richard Shotton | Modern Wisdom Podcast 592

Master Your Mind & Change Your Brain - Andrew Huberman | Modern Wisdom 496

Mental Models 104 - Bear Or Bull? | George Mack | Modern Wisdom Podcast 253

The Neuroscience Of Meditation - Steven Laureys | Modern Wisdom Podcast 318

15 Mental Models To Understand Psychology - Gurwinder Bhogal | Modern Wisdom Podcast 385

16 Surprising Psychology Truths - Gurwinder Bhogal | Modern Wisdom Podcast 516

Mental Models 103 | George Mack | Modern Wisdom Podcast 178

Shane Parrish - Mental Models, Good Decisions & Better Content | Modern Wisdom Podcast 334

The Neuroscience Of Awe, Distraction and Anxiety - Beau Lotto | Modern Wisdom Podcast 376

RORY SUTHERLAND | Psychology In The World Of Advertising | Modern Wisdom Podcast 049

The Neuroscience Of Stress - Jim Poole | Modern Wisdom Podcast 342

How To Develop A Resilient Mind | Dr Rick Hanson | Modern Wisdom Podcast 047

How Marketing Reshapes Our Brains | Prince Ghuman & Matt Johnson | Modern Wisdom Podcast 180

Topics covered

Popular Clips

Episode Highlights

Pleasure and AnticipationAnticipation and surprise play crucial roles in how marketing influences consumer behavior. Matt Johnson and Prince Ghuman explore how these elements affect pleasure and decision-making, revealing the intricate ways marketers tap into our psychological wiring.

Pleasure and Anticipation

Neuroscience in MarketingMatt Johnson and Prince Ghuman explore how mental models shape our perception of reality and influence marketing strategies. They reveal how sensory manipulation can alter consumer experiences, making us question the authenticity of our perceptions.

Neuroscience in Marketing

Consumer EmpowermentThe discussion explores the future of consumer data ownership and evolving expectations in privacy and personalization. Prince Ghuman and Matt Johnson highlight the potential for consumers to gain more control over their data and the impact on marketing strategies.

Consumer Empowerment

Decision-Making BiasesThe exploration of free will and predictability in choices challenges our understanding of autonomy. Prince Ghuman and Matt Johnson reveal how subconscious processes and biases shape our decisions, often beyond our conscious awareness.

Decision-Making Biases

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