Ad Placement Insights
Eye tracking research reveals that where an ad is placed significantly influences its effectiveness. Longer engagement with content leads to increased attention on ads, making news websites more valuable for advertisers compared to sites with fleeting interactions. This highlights the importance of ad placement in the programmatic trading landscape, where user data is leveraged to optimize visibility.In this clip
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Modern Wisdom
Psychology, Advertising & Human Behaviour | Richard Shotton | Modern Wisdom Podcast 163
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