Published Aug 23, 2023

Meet The Man Behind Conor McGregor’s +$650M Empire (#487)

Audie Attar, the strategic brain behind Conor McGregor's $650M empire, delves into leveraging celebrity influence for brand success, managing McGregor's controversies, and the tactics driving iconic MMA events like the Mayweather fight.

Episode Highlights

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Episode Highlights

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Dexa/My First Million

Meet The Man Behind Conor McGregor’s +$650M Empire (#487)

Topics covered

Popular Clips

Flip Flops and Hustle

Business Partnerships Unpacked

Fight Night Energy

Branding McGregor's Whiskey

Discovering Conor's Star Power

UFC Fan Experience

Whiskey Business Strategy

Business Behind UFC

Elon vs. Zuck

Creator Brands Evolution

Vision and Execution

Emotional Paydays

Boxing vs. MMA Economics

Changing Perceptions

Episode Highlights

Building Business Ventures

Conor McGregor's Journey

Business of Combat Sports

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The Man Behind MrBeast’s $500M Business Portfolio (#475)

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Meet The Man Behind Conor McGregor’s +$650M Empire (#487)

Topics covered

Popular Clips

Episode Highlights

Building Business VenturesAudie Attar, the mastermind behind Conor McGregor's empire, reveals the strategies of leveraging celebrity influence to build successful brands. He also shares insights into navigating the complexities of business exits and maintaining momentum post-sale.

Building Business Ventures

Conor McGregor's Journey

Business of Combat SportsThe economic dynamics of MMA and strategic planning for major fights reveal the intricate business acumen behind blockbuster events. Audie Attar provides a behind-the-scenes look at the negotiations and strategies that have shaped iconic fights like Mayweather vs. McGregor.

Business of Combat Sports

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