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Published Aug 8, 2018

48: Pro Skaeboarders P-Rod, Mike Taylor & Eric Borc on Mindset and Hustle

Join Louisa Nicola as she delves into the compelling intersection of neuroscience and athletic performance, uncovering the transformative power of mental strategies like visualization and neuroplasticity in both business and sports. Through insights from her entrepreneurial journey and conversations with pro skateboarders, discover how mindset and hustle are key to overcoming challenges and achieving success.
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  • Overcoming Challenges

    Louisa Nicola shares insights on overcoming entrepreneurial challenges, emphasizing the importance of action over overthinking. She believes that many entrepreneurs get stuck due to fear and overthinking, which can lead to stagnation. Louisa stresses the importance of focusing on the work rather than superficial aspects like business names or logos.

    They overthink, they overthink, they fear, and it's just stupidity. I think they've got too much time on their hands.

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    Her approach is to prioritize results and efficiency, ensuring that time is not wasted on unproductive thoughts or actions 1 2 3.

       

    Building Neuro Athletics

    Louisa's journey in building Neuro Athletics began with her leveraging her connections in the sports world. Initially volunteering her time, she focused on mindset practices like visualization and meditation, which gradually attracted more clients. Her business's evolution was marked by a pivotal rebranding from "The Diamond Boss" to "Neuro Athletics," driven by client feedback.

    I started really lean, just working like that. And then more clients started to take me on board.

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    This rebranding was a swift decision, reflecting her adaptability and commitment to meeting client needs 4 5 6.

       

    Triathlete's Journey

    Louisa's journey as a triathlete laid the foundation for her entrepreneurial spirit. Growing up in Newcastle, she was inspired by her parents' work ethic and began her own ventures at a young age. Her competitive nature led her to triathlons, where she excelled and eventually qualified for the World Championship Series in Beijing.

    I was a great swimmer. And then I think at around 17, somebody dared me to do a triathlon.

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    This experience taught her resilience and determination, qualities that she carried into her business endeavors 7 8 9.

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