Published Oct 11, 2023

Post News Founder & CEO Noam Bardin on combatting misinformation in a new era of social media

Join Noam Bardin as he delves into his experiences from leading Waze to founding Post News, offering entrepreneurial insights on decision-making and transforming innovative ideas into impactful ventures, while tackling the pervasive challenge of misinformation in the modern social media era.
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Episode Highlights

  • Global Issues

    Noam Bardin highlights two major global issues: climate change and the rise of authoritarianism. He believes that social media platforms, driven by ad revenue, exacerbate societal divisions by promoting sensational content that keeps users engaged longer. This has led to a decline in fact-based journalism and an increase in misinformation. Bardin emphasizes the need for platforms like Post News to offer a healthier alternative by focusing on delivering accurate news and fostering civil discourse 1.

    Social media platforms are ad driven, and however you build your algorithm, it's going to learn that we are emotional beings.

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    He also discusses how Post News aims to filter and present content in a way that avoids the pitfalls of traditional social media, such as paywalls and fragmented news consumption 2.

       

    Overcoming Paywalls

    Bardin addresses the challenge of paywalls that hinder access to quality journalism. He explains how Post News uses micropayments to allow users to purchase individual articles, thus bypassing traditional subscription models. This approach not only makes news more accessible but also ensures that journalists and publishers are fairly compensated 3.

    We've built a micropayment network so that you can buy the article without having to subscribe.

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    The platform has seen success with this model, with users engaging and paying for content, and even tipping publishers, which has proven to be a significant revenue stream 4.

       

    Changing Models

    Bardin discusses the evolution of social media and news consumption models. He notes that traditional platforms like Twitter and Facebook are outdated and unable to adapt to modern needs. Post News aims to innovate by unbundling specific use cases and focusing on delivering high-quality news content 5. Bardin envisions a future where fact-based journalism can bring people together and counteract the rise of populism.

    Fact-based news can bring us together.

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    He believes that by focusing on freedom of speech and accurate news, Post News can offer a better user experience and foster a more informed society 6.

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