Data Integrity Challenges
Gerda highlights the common pitfalls in analytics setups, where inconsistent data from multiple agencies leads to confusion and inefficiencies in experimentation programs. She emphasizes the importance of a clear understanding of conversion processes to enable effective testing, ultimately leading to more successful marketing strategies. The conversation reveals the "aha" moment for clients when they realize that fixing data integrity issues is crucial for running impactful tests.In this clip
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No Hacks
Simplifying CRO with Gerda Vogt-Thomas
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