Published May 15, 2024

Simplifying CRO with Gerda Vogt-Thomas

Gerda Vogt-Thomas, a leader in conversion optimization, delves into organizing the Women in Experimentation Summit, the pivotal role of data dictionaries in marketing, and the evolution of CRO from generalist positions to niche expertise with a growing trend towards freelance and small agency roles.

Episode Highlights

Topics covered

Popular Clips

Episode Highlights

Related Episodes

Experiment to Optimize: Balancing Risk and Growth with Gerda Vogt-Thomas
Answers 383 questions
Balancing Pragmatic Change Management and Effective CRO with Tim Stewart
Answers 383 questions
[SHORT] Future-proofing CRO: From Landing Pages to Product with Veronika Morozová
Answers 383 questions
[SHORT] How Experimentation and CRO Will Evolve in 2025 with Jonny Longden
Answers 383 questions
Using Psychology in CRO with Michael Aagaard
Answers 383 questions
Starting a CRO Program with Haley Carpenter
Answers 383 questions
The Good Experimental Design with Erin Weigel
Answers 383 questions
CRO to UXO with Ihor Sokolov
Answers 383 questions
Everything You Need to Do Before You Can Run an A/B Test
Answers 383 questions
Do This Instead of Random Testing With Andra Baragan
Answers 383 questions
Breaking Out of the CRO Pigeonhole with Jonny Longden
Answers 383 questions
[SHORT] How Experimentation Can Make You Customer Centric with Emilija Milevska Velkovski
Answers 383 questions
Combining Qualitative and Quantitative Research with Helen Willmot and Simon Clark
Answers 383 questions
[SHORT] The CRO Evolution: From Add-On to Essential Service with Luka Nikolić
Answers 383 questions
How AI and ML Impact CRO With Amrdeep Athwal
Answers 383 questions

Dexa/No Hacks

Simplifying CRO with Gerda Vogt-Thomas

Topics covered

Popular Clips

Data Integrity Challenges

Slider Experimentation Insights

Collaboration and Expertise

Visual Journey Mapping

Future of CRO

Slider Controversy

Understanding Data Dictionaries

Episode Highlights

Event Promotion

Data Management

CRO Evolution

Related Episodes

Experiment to Optimize: Balancing Risk and Growth with Gerda Vogt-Thomas

Balancing Pragmatic Change Management and Effective CRO with Tim Stewart

[SHORT] Future-proofing CRO: From Landing Pages to Product with Veronika Morozová

[SHORT] How Experimentation and CRO Will Evolve in 2025 with Jonny Longden

Using Psychology in CRO with Michael Aagaard

Starting a CRO Program with Haley Carpenter

The Good Experimental Design with Erin Weigel

CRO to UXO with Ihor Sokolov

Everything You Need to Do Before You Can Run an A/B Test

Do This Instead of Random Testing With Andra Baragan

Breaking Out of the CRO Pigeonhole with Jonny Longden

[SHORT] How Experimentation Can Make You Customer Centric with Emilija Milevska Velkovski

Combining Qualitative and Quantitative Research with Helen Willmot and Simon Clark

[SHORT] The CRO Evolution: From Add-On to Essential Service with Luka Nikolić

How AI and ML Impact CRO With Amrdeep Athwal

Simplifying CRO with Gerda Vogt-Thomas

Topics covered

Popular Clips

Episode Highlights

Event PromotionGerda Vogt-Thomas, a conversion optimization expert, shares her journey and insights on the meticulous organization of the Women in Experimentation Summit. She highlights the significance of the event for the CRO community and its unique features.

Event Promotion

Data ManagementGerda Vogt-Thomas explains the critical role of data dictionaries in conversion rate optimization (CRO). She shares practical insights and real-world applications that highlight their importance for marketing teams.

Data Management

CRO EvolutionGerda Vogt-Thomas explores the evolution of conversion rate optimization (CRO), highlighting the shift from generalist roles to specialized expertise. She discusses the challenges of modern CRO and envisions a future where freelance and small agency roles become more prevalent.

CRO Evolution

Related Episodes