Published Nov 15, 2023

Breaking Out of the CRO Pigeonhole with Jonny Longden

Jonny Longden breaks traditional views by redefining Conversion Rate Optimization (CRO) as a strategic tool, emphasizing the integration of creativity and data analytics to drive innovation and strategic business decisions, while fostering an experimentation culture that extends beyond A/B testing.

Episode Highlights

Topics covered

Episode Highlights

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Dexa/No Hacks

Breaking Out of the CRO Pigeonhole with Jonny Longden

Topics covered

Popular Clips

Experimentation in Business

Experimentation Essentials

Experimentation Insights

Experimentation in Business

Experimentation Mindset

Bridging Creative Gaps

Redefining CRO

Experimentation Challenges

Experimentation Culture

Testing Missteps

Episode Highlights

Strategic Experimentation

Evolution of CRO

Experimentation Culture

Related Episodes

[SHORT] How Experimentation and CRO Will Evolve in 2025 with Jonny Longden

Balancing Pragmatic Change Management and Effective CRO with Tim Stewart

Aligning Business Goals with OKRs & Experimentation Strategies with Bjarn Brunenberg

Elite Experiments at Experimentation Elite with Jonas Alves

Using Experimentation to Optimize More than Just Conversion Rate with Paul Wilkins and Devon Boyd

Experimentation Program Maturity With Shiva Manjunath

Experimentation as a Business Philosophy With Luka Nikolić

The Best Ideas Aren't the Loudest: Experimentation & Diversity with Lucia van den Brink

Opting in to Optimization With Jon MacDonald

Experiment to Optimize: Balancing Risk and Growth with Gerda Vogt-Thomas

Everything You Need to Do Before You Can Run an A/B Test

Documenting Experimentation with Nils Koppelmann

[SHORT] Do Agile Product Teams and Experimentation Belong Together with André Morys

An Experimenter’s Guide to the Galaxy with Bhavik Patel

[SHORT] Bridging the Gap: How Product and CRO Are Merging with Hesh Fekry

Breaking Out of the CRO Pigeonhole with Jonny Longden

Topics covered

Popular Clips

Episode Highlights

Strategic ExperimentationJonny Longden explores how businesses can break out of the CRO pigeonhole by applying the scientific method to strategic decision-making. He highlights the importance of integrating experimentation into business strategy to drive innovation and address major challenges.

Strategic Experimentation

Evolution of CRO

Experimentation CultureJonny Longden explores the cultural challenges and mindset shifts necessary for embedding experimentation in organizations. He emphasizes the importance of moving beyond A/B testing to foster a culture of innovation and strategic decision-making.

Experimentation Culture

Related Episodes