Testing Missteps
Jonny highlights the pervasive issue of ineffective A/B testing practices in the marketing industry, where many operate without understanding statistical significance. He emphasizes the need for better tools and education to prevent pointless efforts that can lead to detrimental outcomes. The conversation reveals the diverse backgrounds of professionals in the conversion rate optimization field, suggesting a future shift towards more standardized expertise.In this clip
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Breaking Out of the CRO Pigeonhole with Jonny Longden
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