Experimentation Mindset
Jonny emphasizes the importance of a holistic approach to experimentation, arguing that the obsession with A/B testing as a standalone solution overlooks the broader process of understanding problems and validating ideas. He highlights that many companies abandon tools like Google Optimize, failing to grasp the value of critical thinking and iterative development. The discussion also touches on the enduring relevance of experimentation-driven web development, which encompasses process, people, skills, technology execution, and mindset.In this clip
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Breaking Out of the CRO Pigeonhole with Jonny Longden
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