Experimentation Culture
Jonny emphasizes the importance of creating a tangible framework for experimentation to gain buy-in from senior leadership. He highlights the pitfalls of elitist attitudes in the industry, noting that many companies engage in A/B testing without a clear understanding of the process. By fostering an experimentation-driven culture, organizations can avoid wasting resources on unnecessary features and better meet user needs.In this clip
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No Hacks
Breaking Out of the CRO Pigeonhole with Jonny Longden
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