Published Jan 29, 2025

[SHORT] How Experimentation and CRO Will Evolve in 2025 with Jonny Longden

Explore the future of digital experimentation and conversion rate optimization (CRO) with insights from Jonny Longden, who emphasizes a shift from tool-centric approaches to goal-centric strategies to foster meaningful growth and innovation by 2025.

Episode Highlights

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Questions from this episode

- What makes a great product strategy?
  Asked by 17 people
- What are the most important questions a product manager should ask?
  Asked by 10 people
- Why is testing and listening important in the context of product development or marketing in the episode "Insights from App Development to Content Creation | @LucasMontano | Beyond Coding Podcast #147" and the clip "Mobile App Experiments"?
  Asked by 8 people
- What are some practical examples of 'what' questions in the context of seeking self-insight, as discussed in the episode How to Achieve Peak Mental Performance | Justin Su'a | Knowledge Project 137 and the clip Uncovering Unconscious Patterns?
  Asked by 6 people
- What makes a company mission-driven in the context of the episode How NOT to Build a Business with Jason McCarthy and the clip Purpose Beyond Product?
  Asked by 6 people
- What can we learn from the Lenny podcast on product strategy?
  Asked by 5 people
- What is the importance of experimentation in life?
  Asked by 4 people
- Can you give examples of big goals?
  Asked by 4 people
- Why is the first step important in achieving a goal?
  Asked by 3 people
- How does experimentation lead to success?
  Asked by 3 people
- Once I figure out what problem I want to solve in the market after listening to the episode #342: Behind-The-Scenes With My Mentor, Michael Hyatt: Why Entrepreneurs Will Save The World and the clip Problem-Solving Mindset, what would be the best avenue for testing that idea, marketing, and branding?
  Asked by 3 people
- Can you provide an example of a big goal and how to break it into smaller outcomes?
  Asked by 3 people
- Why is testing and listening important in the context of product development or marketing in the episode Insights from App Development to Content Creation | @LucasMontano | Beyond Coding Podcast #147 and the clip Mobile App Experiments?
  Asked by 2 people
- How can companies leverage data to optimize more than just conversion rates as discussed in the episode Using Experimentation to Optimize More than Just Conversion Rate with Paul Wilkins and Devon Boyd and the clip Data-Driven Optimization?
  Asked by 2 people
- What is the best way to get started with conversion rate optimization (CRO) as discussed in the episode Google's Helpful Content and End of Third-party Cookie Delay and the clip Maximize, Don't Optimize?
  Asked by 2 people

Episode Highlights

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[SHORT] How Experimentation and CRO Will Evolve in 2025 with Jonny Longden

Topics covered

Popular Clips

Questions from this episode

Episode Highlights

Experimentation EvolutionJonny Longden, Chief Growth Officer at Speero, discusses the evolution of digital experimentation beyond A/B testing. He advocates for a mindset shift that embraces a broader, evidence-based approach to decision-making across all business areas.

Experimentation Evolution

Tool IntegrationJonny Longden challenges the conventional approach to digital experimentation, urging businesses to prioritize strategic goals over tools. He highlights the importance of a goal-centric mindset to drive meaningful experimentation and growth.

Tool Integration

Goal-Centric StrategiesJonny Longden explores the necessity of clear goals and strategic intentions in digital optimization. He stresses the importance of aligning experimentation with broader business objectives to drive meaningful growth.

Goal-Centric Strategies

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