Defining Brand Purpose
Jonny emphasizes the importance of having a clear mission beyond mere metrics, urging businesses to focus on their true purpose and the feelings they want to evoke in their audience. He shares a case study about a client seeking to attract a younger demographic, highlighting how to break down big questions into actionable tests. Ultimately, understanding your brand's identity and direction is crucial for meaningful engagement.In this clip
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No Hacks
[SHORT] How Experimentation and CRO Will Evolve in 2025 with Jonny Longden
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