User Research Sins
Ignorance often drives the missteps in user research, with many underestimating its complexity. Effective research requires expertise, as simply gathering data isn't enough; it demands careful analysis and contextual understanding. The conversation highlights the misconception that user research is easy, emphasizing that thorough investigation is crucial before any testing or optimization can occur.In this clip
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No Hacks
Seven Deadly Sins of User Research with Els Aerts
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