Published Mar 13, 2024

Seven Deadly Sins of User Research with Els Aerts

Els Aerts, co-founder of AGConsult, unveils the "Seven Deadly Sins" of user research, offering insights into avoiding biases and ensuring credibility while emphasizing evidence-based decision-making and strategic alignment in research methodologies.

Episode Highlights

Topics covered

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Episode Highlights

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Dexa/No Hacks

Seven Deadly Sins of User Research with Els Aerts

Topics covered

Popular Clips

Research Credibility Issues

Questioning Techniques

Data Integrity Matters

Research Priorities

Research Methodology Insights

Deadly Sins of Research

Data-Driven Insights

Research Question Clarity

User Research Sins

Episode Highlights

Credibility and Bias

Seven Deadly Sins

Research Methodology

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[SHORT] What Google Analytics Can’t Tell You (But Your Users Will) with Daniël Granja Baltazar

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Rishi Rawat Doesn’t Do User Research

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AI Cookbook: Practical applications for UX, CRO & Experimentation with Craig Sullivan and Iqbal Ali

Seven Deadly Sins of User Research with Els Aerts

Topics covered

Popular Clips

Episode Highlights

Credibility and BiasEls Aerts, co-founder of AGConsult, shares her expertise on avoiding biases and ensuring research credibility in user research. She highlights the importance of evidence-based decision-making and the pitfalls of relying on flawed data.

Credibility and Bias

Seven Deadly SinsEls Aerts explores the seven deadly sins of user research, shedding light on common misconceptions and mistakes that hinder effective outcomes. She emphasizes the importance of expertise and strategic alignment in conducting meaningful research.

Seven Deadly Sins

Research MethodologyEls Aerts discusses the critical aspects of user research, focusing on selecting appropriate methods and crafting clear research questions. She provides insights into avoiding common pitfalls and ensuring research efforts are aligned with business priorities.

Research Methodology

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