Published May 13, 2024

Your A/B Tests are Lying to You with May Chin

May Chin, Head of Product Growth and Analytics at Zalora, delves into the art and science of A/B testing, revealing common pitfalls that skew results and underscoring the power of empirical decision-making in product development. She highlights the crucial role of community engagement and global events in driving innovation and enhancing user engagement through strategic and data-driven approaches.

Episode Highlights

Topics covered

Popular Clips

Episode Highlights

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Dexa/No Hacks

Your A/B Tests are Lying to You with May Chin

Topics covered

Popular Clips

Experimentation Pitfalls

Experimentation Insights

A/B Testing Insights

Zalora's Unique Position

Experimentation Pitfalls

Moonshots in Product

Metrics That Matter

User Insights Matter

Episode Highlights

Community and Influence

Product Development Strategies

Experimentation Pitfalls

Related Episodes

Everything You Need to Do Before You Can Run an A/B Test

How To Get Your Optimization Efforts Better With Ben Labay

[SHORT] What Google Analytics Can’t Tell You (But Your Users Will) with Daniël Granja Baltazar

[SHORT] AI in A/B Testing and Experimentation with Nils Stotz

Optimizing Customer Experience with Will Laurenson

Please Don't Test That with Karl Gilis

Do This Instead of Random Testing With Andra Baragan

Using Experimentation to Optimize More than Just Conversion Rate with Paul Wilkins and Devon Boyd

Experimentation Program Maturity With Shiva Manjunath

From A to B: Memes, Podcasts, and Personal Branding with Shiva Manjunath

[SHORT] How Experimentation Can Make You Customer Centric with Emilija Milevska Velkovski

Your Copy Is Not Your Problem with Eden Bidani

Improve Your Conversion Rate With Conversion Research Part 2

Mobile Insights from Top 100 Shopify Stores

Creating Landing Pages That Convert With Annie Maguire

Your A/B Tests are Lying to You with May Chin

Topics covered

Popular Clips

Episode Highlights

Community and InfluenceMay Chin explores the significance of community engagement and A/B testing in driving product growth and innovation. She shares insights on how global events can inspire local communities and the importance of empirical decision-making in product development.

Community and Influence

Product Development Strategies

Experimentation PitfallsMay Chin explores the technical and behavioral pitfalls in A/B testing that can lead to inaccurate results. She emphasizes the importance of addressing these issues to ensure reliable outcomes in experimentation.

Experimentation Pitfalls

Related Episodes