Data Integrity Matters
Els expresses skepticism about traditional survey questions that attempt to predict future behavior, advocating instead for a focus on past behavior. Slobodan highlights the dangers of biases, such as sampling and leading questions, that can distort research results. The conversation emphasizes the ease of manipulating survey responses, underscoring the importance of crafting questions thoughtfully to ensure genuine insights.In this clip
From this podcast
No Hacks
Seven Deadly Sins of User Research with Els Aerts
Related Questions