Published Feb 22, 2022
Rishi Rawat Doesn’t Do User Research
Rishi Rawat, dubbed The Product Page Guy, challenges conventional user research in marketing, advocating for intuitive storytelling and behavior-aligned content to boost engagement and conversions. He shares innovative strategies for crafting compelling product pages and critiques the traditional approaches to conversion rate optimization, all while focusing on alternative methods to understand buyer behavior and build trust.

Topics covered
Popular Clips
Questions from this episode
- Asked by 54 people
- Asked by 26 people
- Asked by 9 people
Episode Highlights
Related Episodes


Optimizing Customer Experience with Will Laurenson
Answers 383 questions

Attention Tax with Rishi Rawat and Lorenzo Carreri
Answers 383 questions

Optimizing the Customer Journey With Jeremy Epperson
Answers 383 questions
Improve Your Conversion Rate With Conversion Research Part 1
Answers 383 questions
Improve Your Conversion Rate With Conversion Research Part 2
Answers 383 questions

Experimentation Program Maturity With Shiva Manjunath
Answers 383 questions

Do This Instead of Random Testing With Andra Baragan
Answers 383 questions
Does My Landing Page Suck?
Answers 383 questions

Bridging Data and Decision-Making: Bhavik Patel’s Take on Analytics
Answers 383 questions

[SHORT] What Startup Founders Can Learn from Product People with Moshe Mikanovsky
Answers 383 questions

Seven Deadly Sins of User Research with Els Aerts
Answers 383 questions
Mobile Insights from Top 100 Shopify Stores
Answers 383 questions

[SHORT] Research Tips for Marketers and Product Builders with Brendan McNulty
Answers 383 questions

From A to B: Memes, Podcasts, and Personal Branding with Shiva Manjunath
Answers 383 questions
