Conversion Focus
Rishi challenges the conventional wisdom around conversion rates, emphasizing that a significant portion of the audience is not ready to buy. He advocates for focusing on highly engaged individuals who are close to making a purchase, rather than expending energy on those who are far from conversion. This targeted approach mirrors the efficiency seen in data-driven strategies, like those used by Cambridge Analytica.In this clip
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No Hacks
Rishi Rawat Doesn’t Do User Research
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